OSIM was founded in 1979. In the late 1980’s, its business model evolved from one of trading products to developing products. The company entered a strong growth phase from 1990 to 2006, before entering into a ‘correction’ period from 2006 to 2008.
OSIM continues to focus on a strategic business matrix of targeting the growing middle class in Asia and effectively operating its specialty retail outlets to create demand for its products.
OSIM currently has 433 outlets in five key countries of Singapore, China, Hong Kong, Taiwan and Malaysia. Beyond these, there are 133 OSIM franchised outlets in over 20 other countries.
While the company continues to develop its business in all 29 countries globally, China will be its focus for the next lap. The country has 228 OSIM outlets and 48 Rich Life outlets, in 35 primary cities like Shanghai, Beijing, Guangzhou, Shenzhen and Chongqing.
Established in 1992, OSIM (Malaysia) is a leading healthy lifestyle products company which continues to gain greater market share and strengthen their leadership status year-on-year. With over 60 outlets nationwide, OSIM (Malaysia) focuses on inspiring individuals to take control of their well-being and work towards feeling great and looking good.
Over the years, OSIM Malaysia has received a list of awards and accolades for their outstanding achievements and these include being recognized as Malaysia’s ‘Largest Health check and Care Equipment’s retail chain’ by the Malaysia Book of Records in 2001; being included as a Malaysia Super brand for three consecutive years from 2002 to 2004; as well as being awarded as the 2006, 2007 and 2008 Best Brand in healthcare and lifestyle categories for Massage Chair by The Brand Laureate organization. More recently, OSIM had also won silver position in the Health Category of the renowned PUTRA Brand awards of 2010.