COMPANY PROFILE

Founded in 2009, Siti Khadijah began with a simple yet profound mission, to provide women with prayer garments, or telekung, that are not only modest but also thoughtfully designed for comfort and practicality. Traditionally, telekung were plain, oversized, and often ill-fitting, forcing women to rely on safety pins and brooches to adjust the face design. Puan Padzilah Enda Sulaiman, the visionary behind the brand, recognized this struggle and sought to innovate. Her solution was a reimagined telekung that ensured a better fit, greater comfort, and an improved user experience during prayer.

What started as a single brand has since evolved into Enda Group, a holding company that unites subsidiaries under one purpose driven vision. Carrying forward the legacy of Siti Khadijah, Enda Group is committed to nurturing a purposeful lifestyle for the Muslim community through high-quality, innovative, and functional products.

Enda Group’s philosophy is anchored in comfort, practicality, and quality, values that continue to define its offerings. From revolutionizing the telekung to exploring new lifestyle products, the Group aspires to lead and expand within the global halal market. With every innovation, the company aims to elevate the Muslim family lifestyle, ensuring that daily practices, from worship to everyday living, are enhanced through thoughtful design and meaningful solutions.

Today, Enda Group stands as more than a brand. It is a symbol of heritage, innovation, and faith-driven purpose. From its humble beginnings to its ambitious vision for the future, Enda Group remains dedicated to creating products that enrich lives, strengthen family bonds, and embody the values of a modern Muslim lifestyle.